Attention all designers! Our head honcho Jen is speaking at The Dieline’s Elevate Package Design Conference tomorrow, June 25 at 9:00a.
If you’re already attending the conference or in the San Francisco area and would like to attend, don’t miss her session, Get Them to Read (From Afar): Design-Driven Copywriting to Draw Customers In:
No matter how beautifully you’ve designed a product, if customers aren’t intrigued enough to walk over, pick up your goods, and read the copywriting, they won’t fully understand the product’s value. Packaging copywriting has to strike the right balance between intrigue and information, to be absorbed at different distances and experiences, whether online or in-store.
UPDATE: If you’re interested in listening to Jen’s session from this Dieline Conference, tune in here. Happy listening!