For our weekly “In It for the Money” feature, we’ll be introducing you to the kick-ass Knock Knockers who make everything go, from creative to sales to logistics to . . . everything! Note—everybody answers the first five questions. After that, they have about fifteen wild-card questions from which to choose.
1. Name and title? Trish Abbot, VP Brand Development
2. Originally from? The “city by the bay” (as Steve Perry so affectionately put it).
3. What the hell do you do all day? Ah, where do I start? Depending on the day, my to-do list can get quite diverse. The semi-short version: I oversee strategic and creative initiatives involving the Knock Knock brand that include custom product development for retailers such as Anthropologie, Target, and Urban Outfitters, as well as manage the day-to-day brand creative for the company—including our website, marketing email campaigns, direct mail, public relations collateral, and our biannual print catalog. I work with a talented and dedicated group of people, including our sales team, designers, editors, production, and web folks, whose knowledge, humor, and experience contribute to the daily creativity at Knock Knock—as well as our profound productivity.
4. Favorite thing about working at Knock Knock? Favorite one thing? I’ve been with Knock Knock seven years—need I say more?
5. Favorite hobbies outside work? All things design—but specifically landscape, interior and graphic. Hanging out with my family—both indoors and out, depending on the day. Watching movies and/or a good documentary, cooking, doing art projects, and playing chess with my son.
6. Did your professional life exist before Knock Knock? Why, yes it did. I spent the better half of ten years working with design and marketing firms—helping companies large and small with their marketing strategy, brand identity, and creative initiatives.
7. Favorite Knock Knock product? Before my son was born, it was our Takeout Menu Organizer—my husband and I would order in a lot back then. Now, my most recent is our This . . . or That? Activity Book. It’s a fun product that has challenged my son to think about his likes and dislikes, and it has been an amusing centerpiece for some humorous discussions with him.
8. Pet peeves? Making a list of pet peeves.
9. If you were a superhero, what would your name and superpowers be? My superhero name would be “Super Fly Girl,” inspired by the 1970s Wonder Woman TV show. For the youngins’ who don’t remember, this super heroine had an invisible plane, although it looked more like Lucite to me—seriously, how did it fly? And she could deflect bullets with her bracelets. As lame as the show was, being invisible and being able to fly would be pretty kick-ass. But for the record, I would not rock the Nancy Sinatra boots, patriotic bustier, and gold belt; I’d most likely sport bell-bottom corduroy pants, a T-shirt, and gold chain.
10. Interesting factoid no one would know about you from first glance? I’m actually only 5 feet 11 3/4 inches.
11. Favorite website? I have a few that often rotate, but a tried and true favorite— www.theselby.com.
12. Hero in life you look up to? Can I have two? My son, Clyde Wesley, and my mom, Weslie.
13. Food or drink you couldn’t live without? Iced (slushy) cold beer.