A Night with General Assembly and Type Ed Food (Branding) for Thought

What goes into the nitty-gritty of designing a restaurant’s menu? Their dining area? Their wow-that-looks-exceptionally-heavy signage? A few months ago we had the pleasure of partnering with General Assembly Los Angeles and the typography experts at TypeEd and LA is Just My Type for an event with New York design firm Memo’s owner and creative director Douglas Riccardi.

What goes into the nitty-gritty of designing a restaurant’s menu? Their dining area? Their wow-that-looks-exceptionally-heavy signage? A few months ago we had the pleasure of partnering with General Assembly Los Angeles and the typography experts at TypeEd and LA is Just My Type for an event with New York design firm MEMO’s owner and creative director Douglas Riccardi. Riccardi, who has designed for Mario Batali’s Pizzeria Mozza and Osteria Mozza, West Hollywood’s Connie & Ted’s, and Coney Island’s iconic Paul’s Daughter, shared the significant components of successful restaurant branding strategy—finding potential in a company’s crumbs. (It’s safe to say we were very hungry after his presentation.)

We had a great time meeting, mingling, and snacking at General Assembly’s Santa Monica campus with fellow Los Angeles designers. Each attendee headed home with a Plumb Tangle Notebook and Why You’re So Awesome Fill in the Love™ Journal.

Knock Knock - General Assembly - TypeEd Event
Attendees waiting for the talk to begin, checking out our Plumb Tangle Notebook and Why You’re So Awesome Fill in the Love™ Journal.
Plumb Tangle Notebook
Waterfall tabs inside our Plumb Tangle Notebook.
Knock Knock - General Assembly - TypeEd Event 2
Melanie Gasmen, our associate digital marketing producer, spoke a few words about Knock Knock before Mr. Riccardi started his talk. (She did not approve of this photo, but we posted it anyway. Gotcha, Mel!)
Douglas Riccardi - Knock Knock - General Assembly - TypeEd event
Douglas Riccardi, MEMO’s owner and creative director.
Mozza - Memo NY
MEMO concentrates on restaurant and hospitality branding and has designed for Mario Batali’s Mozza restaurants.
Paul's Daughter - Douglas Riccardi
Riccardi helped rebrand Coney Island’s iconic eatery, Paul’s Daughter.
Douglas Riccardi - General Assembly - Knock Knock - TypeEd Event 2
Riccardi talks to designers about the pillars of restaurant branding.
Plumb Tangle Notebook and Why You're So Awesome Fill in the Love™ Journal
Each attendee went home with our Tangle Notebook and Why You’re So Awesome FIll in the Love™ Journal.

Want to collaborate with Knock Knock on an event? We’re all ears.