Ssh . . . Plumb Is Coming! A new line of notebooks

March is a pretty exciting month here at the global headquarters. We are in the process of unveiling to the world something we’ve been working on for about eighteen months, a new brand of notebooks called Plumb.

Knock Knock, artist Tucker Nichols, and design firm MacFadden & Thorpe are collaborating on a new brand of notebooks envisioned, designed, and illustrated by contemporary artists. The result is one of the projects that I’m personally most proud of in my career.

Plumb is still a little quiet as we queue everything up, but you can visit a preview website that will turn into a full-blown e-commerce site by mid-March. Plumb is also going to start trickling in to your favorite stores, the ones with the really special stuff. The Plumb blog is set to go with posts about the process and the artists involved. And then we’ll start to really tell the Plumb story.

Craig Hetzer, Tucker Nichols, Scott Thorpe, and Brett MacFadden review Plumb's first manufacturing samples in the observation tower at the de Young Museum, where we were about to see the glorious David Hockney exhibit.
Craig Hetzer, Tucker Nichols, Scott Thorpe, and Brett MacFadden review Plumb’s first manufacturing samples in the observation tower at the de Young Museum, where we were about to see the glorious David Hockney exhibit.

In the meantime, we’re having a fun launch party in San Francisco, this Thursday, March 6, at Gallery 16, at Third and Bryant, from 6:00 to 9:00 p.m. If you’re in the neighborhood, please join us—it’s Tucker’s and MacFadden & Thorpe’s stomping grounds, with my childhood and high school friends thrown in for good hometown measure.