Editorial

Surprising Yet Familiar Ne'er the Twain

Posted by Jen Bilik on Add a Comment
Too surprising, too familiar, or both? (Definitely too expensive and too hyped. Remember Ginger?)

One of the things we’re always trying to balance creatively at Knock Knock is the balance of surprising and familiar. When we do things that are too far outside the brand, the response from sales reps, retailers, and buyers can be, “What’s Knock Knock about that?” or “Where’s the funny?” If we make stuff that’s so surprising it’s hard to …

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Jamie Thompson Stern, Writer/Editor! It’s Our “In It for the Money” Feature!

Posted by Jamie Stern on Add a Comment
My husband and I were on the Seal Beach Pier (in my hometown!) this past weekend. Apparently it’s a pier from which casting isn’t allowed and on which people have attempted to use three or more fishing poles at once.

For our weekly “In It for the Money” feature, we’ll be introducing you to the kick-ass Knock Knockers who make everything go, from creative to sales to logistics to . . . everything! Note—everybody answers the first five questions. After that, they have about fifteen wild-card questions from which to choose. 1. Name and title? Jamie Thompson Stern, writer/editor. 2. Originally …

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Lorem Ipsum What-the-Hell-Um It’s Our “Speaking of Design” Feature!

Posted by Jen Bilik on Add a Comment
It’s a cute kitty AND a Lorem Ipsum joke! We’re going to get SO much traffic!

Note: Because this is a long post (surprise surprise), I’ve divided it into sections so that you can mix and match according to your own interests and time constraints. I.     The Part About the History of Lorem Ipsum II.    The Part About the Trend Toward Funny and/or Diverse Lorem Ipsum III.   The Part with the Examples of Funny Lorem Ipsum …

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“Brainstorm”: Jump-Start Your Mind Google Roulette Mondays

Posted by Melanie Gasmen on Add a Comment
A staged Knock Knock brainstorming session. We’re no longer sure why we did this.

Without chance, the world would just be boring. And without Google Roulette Mondays, in which we put a chosen word into Google Images to see what comes up first, frivolity would have no meaning. Over the past nine years, we’ve become brainstormers extraordinaires. On any given day, we sit our bums down, throw back a margarita (or two . . …

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Craig Hetzer, Creative Director! It’s Our “In It for the Money” Feature!

Posted by Craig Hetzer on Add a Comment
I frequently eat my lunch while sitting in the back of my pickup truck, soaking in the California rays. It can never be too hot.

For our weekly “In It for the Money” feature, we’ll be introducing you to the kick-ass Knock Knockers who make everything go, from creative to sales to logistics to . . . everything! Note—everybody answers the first five questions. After that, they have about fifteen wild-card questions from which to choose. 1. Name and title? Craig Hetzer, SVP Creative Director 2. …

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